Can LED display manufacturers seize the new outlet of live broadcasting?

Can LED display manufacturers seize the new outlet of live broadcasting? For a rational company, whether it needs to seize the wind of live broadcasting, the answer is undoubtedly yes. Any LED display company must understand the importance of live streaming to the LED screen industry. In recent years, more and more traditional LED large screen manufacturing companies have begun to hold online press conferences, live broadcasts and so on. These situations show that selling products online in real time has become a new promotion platform. In fact, online live broadcasting is only a promotional tool in a special period, which has not yet had a far-reaching impact on the industrial chain. However, on the basis of stable product manufacturing and innovation, the effective use of online live broadcasting can undoubtedly open up new ideas and models for the industry. LED display enterprise live broadcast Whether it is domestic TikTok, Kuaishou or Dingding, or overseas Tiktok, Facebook, Twitter and so on. These platforms can realize the function of online live broadcasting. Among them, Tiktok has the largest number of downloads, which has exceeded 700 million at present. Among all live broadcasting APPs, Tiktok and TikTok stand out among many live broadcasting platforms by virtue of the social attributes of short video APPs. It's also the reason Tiktok, launched in 2007, surpassed Facebook within two years, meaning live streaming online has gone mainstream. Live streaming really means a lot to B2B type companies. However, face-to-face conversations (trade shows/visits, etc.) Are still the best way for B2B companies to do business. But because of the epidemic, many international exhibitions have been cancelled, and many countries have begun to restrict foreigners from entering their countries, so face-to-face communication has been cut off. In this case, online communication is the only way to promote products or find suppliers, and among all the online communication routes, live broadcasting is the most effective. For LED display companies, live streaming may not be comparable to traditional exhibitions in terms of effectiveness. But in terms of cost, online live broadcasting is more economical than exhibitions. A single online advertisement lacks interactivity and can not solve customers'problems face to face. In response to this problem, LED screen companies can use live online broadcasting to announce new products and promotional policies and interact with customers in real time. For the first time, some Chinese LED screen companies (for example, Esdlumen) are broadcasting live online on Facebook for the US and European markets, offering deep discounts to customers. Moreover, with the increasing popularity of 5G technology and small-pitch LED screens, online live broadcasting will not be limited to mobile phones and PCs, and large-screen online live broadcasting will become another direction of development. Last but not least, live streaming online is not the "savior" of the industry. First of all, for most LED large screen manufacturing companies, although online live broadcasting is the future, the industry is not fully prepared at present. This information will show whether the screen manufacturer has a mature and stable after-sales system, as the product and brand need to be promoted through online live broadcasting and then supported by subsequent delivery, installation and service. Secondly, early market preparation and brand building require screen companies to invest a lot of energy. Therefore, only by combining online real-time communication with traditional offline communication can we overcome the difficulties.